Cannes Oracle Predictions: A mixed bag in the PR Lions
Decoded’s mysterious Cannes Oracle correctly predicted 18th Zone Embassy and Saddle Blosson’s wins in the PR category last night.
Half of yesterday's predictions are incorrect
The PR Lions had 181 entries shortlisted. From this there were 13 gold trophies, 24 silver and 33 bronze.
However, the Oracle also faltered.
Predictions that Unicef Tap Project 2014 and Belgian Beer would pick up PR awards were incorrect.
Alvio is 64 per cent likely to pick up a Mobile Award.
The Oracle will be revealed this afternoon at Cannes, more on that later...
The first awards were announced yesterday evening (Tuesday 17 June) in the categories of Creative Effectiveness Lions, the Direct Lions, PR Lions and the Promo and Activation Lions.
