Cannes social media breakdown: Patrick Stewart light years ahead as opening weekend generates 22,000 social posts
Cannes Lions generated a massive 22,000 social media posts over the opening weekend with Sunday accounting for 62 per cent of them, according to the latest report from Salesforce ExactTarget marketing Cloud.
Patrick Stewart stole the show at Cannes
As the festival opened on Sunday Sir Patrick Stewart took to the stage with Twitter and received 1,218 mentions alone for his part in the art of live storytelling presentation.
The second most mentioned 'celebrity' was Abraham Lincoln due to Ogilvy’s pre-event social campaign which quoted his famous stance that “the best way to predict your future is to create it”. This was followed by David Hasselhoff.
Ogilvy dominated the Cannes Lions social media usage with #OgilvyCannes generating over 3,600 mentions and 77 per cent of hashtag use. However, these hashtags were substantially pushed by the firm’s own channels.
Creativity was the most common buzzword with over 1,200 mentions, 'Storytelling' was a close second only 21 mentions behind. Also prominent was ‘advertising’ with over 1,100 mentions – thought to have been boosted by the many discussions of women in advertising.
Golin came fourth with David Hasselhoff inspired #Hoffornot hashtag which high of over 350 posts per hour.
Dronie the Drone’s adventures also proved relatively popular with over 234 mentions for #dronie.
