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Cannes Oracle Predictions: Interpublic set to dominate Omnicom in the Media Lions

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By John McCarthy, Opinion Editor

June 16, 2014 | 2 min read

Interpublic is 65 per cent likely to outperform Omnicom in this year’s Media Lions according to Decoded’s mysterious Cannes Oracle.

The origins of the Oracle will be revealed tomorrow

Other Oracle predictions today (Monday 16 June) show a conflict in the Innovation Lions with Brazucam 62 per cent likely to win an award and Samsung NX Rover only 58 per cent likely.

WPP is 73 per cent likely to outperform Omnicon in the Gold Lions but Omnicon is 79 per cent likely to outdo WPP in the Cyber Lions.

When shortlists are announced this week, Decoded will use data from the last 10 years of Cannes Lions, combined with insights and data from Twitter, Instagram and Pinterest to outline their predictions.

John Ridpath, head of product at Decoded, said: “The Decoded Oracle is the perfect example of how data and creativity can work together to create future insights. These predictions might not be perfect but what it will show is the gravity of how data can be used to inform, create and innovate in a creative world.”

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