Ad of the day: Maserati - For Life's Grand Tour

This beautiful film gets away with a languor that would cripple many commercials and that's partly because it advertises a brand whose very name invokes a powerful sense of luxury. Moving from limpid and enigmatic to full-on thrust and power, it takes in a range of locations from Tuscany to the snows of Mount Amiata and contrasts glimpses of expensive detail with sweeping panoramic views.

Creative Agency : The House Worldwide