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Tight Briefs World Cup: Who should be in charge of football? Create election posters for a new Fifa president

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By The Drum Team, Editorial

June 13, 2014 | 2 min read

The Drum and Paddy Power's Tight Briefs World Cup continues today with our second brief: create election posters for a new Fifa president (of your choice).

If not Sepp Blatter, then who should be in charge of football and how would you persuade the game's bigwigs to vote for them in the next election contest?

If you're new to Tight Briefs, the rules are simple. You have the remainder of the day to think up a response, and to take part your simply need to send your posters in jpg form to tightbriefs@thedrum.com or @thedrum on Twitter, using the hashtag #tightbriefs, by midnight tonight.

All the work we receive will go online on Monday for our readers to decide this week's winner, who will walk off with a certificate, a pair of Paddy's pants and a chance to be named the overall Tight Briefs World Cup winner at the end of the tournament.

Every Friday throughout the World Cup, The Drum and Paddy Power will be setting the creative industry a topical quick-fire creative brief to scamp up a response to.

Our competition kicked off last week with a brief to promote an alternative host nation to stage the 2022 event after the controversy over Qatar. Sean Clayton won that brief with a cheeky Ukraine campaign - see the top 10 in full.

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