The Drum Awards for Marketing - Extended Deadline

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By The Drum Team, Editorial

June 13, 2014 | 1 min read

If there's any justice in the world, David Soul's Silver Lady will race up the charts and occupy top slot on the back of this splendid commercial for National Express in which he plays a coach driver absent-mindedly singing his 1970s hit while others aboard the coach mime along.

Our favourite moment (in an ad filled with them) comes when he offers a salute to a passing bird of prey that has contributed a squawk to his rendition of the ballad.

Creative Agency: Isobel

Creative Director: Rob Fletcher / Dave Alexander

Account Team: Jamie Williams / Hannah Salter

Planner: Chris Ridd

TV Producer: Denise Robinson

Film Production: HSI London

Director: Olly Williams (repped by Another Film Company)

Media Agency: Havas Media

Ad of the Day is brought to you in association with David Reviews.

Isobel National Express

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