12 June 2014 - 8:16am | posted by | 0 comments

The Sun to deliver special World Cup edition to every home in England, except Liverpool

The Sun to deliver special World Cup edition to every home in England, except LiverpoolThe Sun to deliver special World Cup edition to every home in England,

News UK, publisher of The Sun, has distributed copies of its flagship title to every home in England as part of a World Cup marketing initiative which will see it reach an audience of 48.3m adults.

22 million copies of the 24 page special World Cup Pride edition of the tabloid is being delivered free of charge by the Royal Mail, except for Liverpool where ongoing Hillsborough sensibilities persist, to mark the opening of the summer sporting spectacular in Brazil.

Part funded by the Sun advertisers including Sky, Aldi, Coke, BT, Mars and Domino’s the initiative was dreamed up by The Sun’s marketing director David Robinson.

Sun editor David Dinsmore said: “We wanted to do something unprecedented and exciting to celebrate England and Englishness ahead of the World Cup.

“Newspapers are an important part of this country, and what better way is there to speak to the nation than in a huge free giveaway of a special edition of The Sun? We are keen to show all of England just what Sun readers enjoy every day.”

Paul Hayes, MD, News UK Commercial, added: “The printed page enables us to create an iconic physical object that can be shared with the nation as a whole. The Sun Pride edition will be a unique opportunity for our advertiser partners to share our celebration of England.”

One feature the special edition won’t include is the traditional Page 3 topless model, which has been replaced with a poll to find ‘England’s rose’, in recognition that the item is not to everyone’s taste.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

THE CO-OPERATIVE BANK BRAND ADVERTISING CAMPAIGN

30/10/2014
Creating a brand campaign for a high street bank is always...

Rock of Ages on Tour

30/10/2014
CONTRACT START/END DATE September/October 2014 DESCRIPTION...

Reed Learning Personalisation with Sitecore

30/10/2014
Reed Learning, a leading provider of training courses and ...

First-time cruisers? It soon becomes a long-term love-in…

29/10/2014
Since July 2013, Cruise Nation and Rooster PR have been on...

Brand Campaign for 123RF

28/10/2014
The Challenge Help 123RF stand out against big-name image...