See what’s in the latest issue of The Drum – 11 June
The latest issue of The Drum takes a look at why brands can’t afford to miss out on real-time advertising action at this year’s World Cup as Twitter’s UK sales director Dara Nasr tells us why Twitter and live events go hand in hand.
Rise as one
Budweiser’s marketing manager, Jennifer Anton, explains how the brand is using its digital platforms to push its messaging all over the world for Brazil 2014.
Off the wall
The Drum asked the creative industry to come up with a World Cup wall chart that actually looks good, here we reveal the winning poster as voted for by readers on thedrum.com
Content marketing
Some big industry players share their thoughts on creating content that resonates with consumers as Steve Filler, CEO at Rockabox examines why today’s audiences expect branded content.
The 30-year-old virgin
It’s Virgin Atlantic’s 30th birthday this month. As the airline reaches a milestone Veb Anand, executive director of strategy at Brand Union, asks whether it is a challenge to remain a challenger?
This issue also includes:
- A special Cannes edition of our creative round up- Some of Europe’s top creatives share their thoughts on the work that will win big at this year’s Cannes Lions.
- A guide to all things Cannes – Jane Austin, founder of Persuasion Communications, reveals the best places to eat, greet and meet clients throughout the festival.
- Knowledge Bank – Martin Boddy, CEO at Jaywing, examines how marketers can join up the dots and deliver new messages to customers.