12 June 2014 - 4:25pm | posted by | 0 comments

GolinHarris ditches second half of name to celebrate changes within

GolinHarris ditches second half of name to celebrate changes withinGolinHarris ditches second half of name to celebrate changes within

Communications agency GolinHarris has rebranded to Golin, with CEO Fred Cook saying “we’re certainly not the same company we were 58 years ago”.

The agency name change comes three years after the agency restructured from a ‘hierarchy of generalists to communities of specialists’.

Cook added: “It’s time for our brand to reflect who we are and for our vision to represent who we want to be.”

Al Golin, the agency’s founder and chairman, added: “To stay relevant, we must embrace new technologies and push creative boundaries to help ourselves and our clients adapt and win in a constantly changing world.”

The move will also see Golin adopt a new mantra: “Go All In.”

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Cotswolds Distillery Inaugural Release

23/10/2014
The first ever Cotswolds Dry Gin from the first 10 runs at...

Jurlique's #AgelessBeauties Twitter Party Increases Sales!

22/10/2014
To celebrate Jurlique’s latest product range launch; Nutri-...

EMCAS

22/10/2014
OVERVIEW Financial mis-selling is an ever-growing issue –...

Visit Wales - creating romantic breaks

22/10/2014
Delivering 1000% increase in 'romantic' traffic Challenge...

Recruitment campaign

21/10/2014
Thermal Systems are an international client based in...