12 June 2014 - 4:25pm | posted by | 0 comments

GolinHarris ditches second half of name to celebrate changes within

GolinHarris ditches second half of name to celebrate changes withinGolinHarris ditches second half of name to celebrate changes within

Communications agency GolinHarris has rebranded to Golin, with CEO Fred Cook saying “we’re certainly not the same company we were 58 years ago”.

The agency name change comes three years after the agency restructured from a ‘hierarchy of generalists to communities of specialists’.

Cook added: “It’s time for our brand to reflect who we are and for our vision to represent who we want to be.”

Al Golin, the agency’s founder and chairman, added: “To stay relevant, we must embrace new technologies and push creative boundaries to help ourselves and our clients adapt and win in a constantly changing world.”

The move will also see Golin adopt a new mantra: “Go All In.”

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Agency51 Design & Development - Women Make Waves

22/07/2014
Challenge. Women Make Waves is a new online blog network...

Swoon Editions

22/07/2014
The Client Swoon Editions is an online furniture brand that...

Asda Store Proposition Intranet

17/07/2014
The Client Asda is Britain’s second largest supermarket...

Timberland Apparel merchandising

15/07/2014
Six large installations in Milan for footwear and apparel....

Hudson Fuggle: Case study

15/07/2014
We spoke to Sue Higgins Finance Director at creative agency...