12 June 2014 - 4:25pm | posted by | 0 comments

GolinHarris ditches second half of name to celebrate changes within

GolinHarris ditches second half of name to celebrate changes withinGolinHarris ditches second half of name to celebrate changes within

Communications agency GolinHarris has rebranded to Golin, with CEO Fred Cook saying “we’re certainly not the same company we were 58 years ago”.

The agency name change comes three years after the agency restructured from a ‘hierarchy of generalists to communities of specialists’.

Cook added: “It’s time for our brand to reflect who we are and for our vision to represent who we want to be.”

Al Golin, the agency’s founder and chairman, added: “To stay relevant, we must embrace new technologies and push creative boundaries to help ourselves and our clients adapt and win in a constantly changing world.”

The move will also see Golin adopt a new mantra: “Go All In.”

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Malibu - creating the perfect brand moment to enhance engagement

17/12/2014
The challenge How do you change customers’ perception of...

Driving Sales From Social During Black Friday

16/12/2014
The craze of Black Friday crossed the pond and hit the UK...

BREACH: LETS JACK

16/12/2014
‘Jack’ – the infectious track by British producer Breach...

Launching the Seasonal Cities App

15/12/2014
In Q3 2014 Rooster was tasked with launching the new travel...

Helping a new fitness brand get into shape

12/12/2014
A new concept in gym fitness is being developed and we’re...