Economist launches advertising package offering clients premium first impressions on all channels
The Economist is launching an advertising package which it says will guarantee advertisers a premium slot across all platforms.
Launch: The Economist has a new advertising package
‘First Impression’ enables advertisers to appear as the first impression audiences see across all channels, the title said, and a premium ad spot in The Economist’s print edition is included in the package.
The package launch comes amid changes in publication of audience figures at the title. From now, The Economist will release audience numbers on a half year basis for all platforms.
Paul Rossi, president of group media businesses at The Economist, said: “As readers increasingly move between print, apps and online we have developed First Impression to effectively let advertisers follow them.
“We are excited that advertisers will have the chance to embark on this industry ‘first’ with The Economist and will see our vision for true multi-platform marketing.”
A statement from the magazine said initial figures showed that more than 39 per cent of Economist readers consume their content on at least two platforms.