Moneysupermarket's Ben Sidebottom joins Visual IQ
Moneysupermarket’s head of media systems Ben Sidebottom has joined marketing software firm Visual IQ as director, solution architecture EMEA.
Appointment: Ben Sidebottom
During his time at Moneysupermarket, Sidebottom created one of Europe’s first client-side brand trading desks, and at Visual IQ he will be responsible for “aligning Visual IQ’s measurement capabilities to the client’s business needs”.
Sidebottom said: “Attribution is a key focus for the industry as marketers continue to require increasingly sophisticated ways to measure both online and offline activity in today’s multi-channel world. Visual IQ is leading the way when it comes to providing this insight and I am excited to be able to utilise my expertise within this sector to help further its offering to industry.”
Vanessa Tadier, general manager of Europe at Visual IQ, added: “Ben’s appointment comes at a really key time for us, particularly as interest in this sector intensifies. As our business continues to evolve, Ben’s understanding of the digital ecosystem and technical expertise will play a pivotal role in cementing our commitment to be the largest and most respected independent provider of advanced marketing attribution solutions in the market, both now and in the future.”
Prior to his time Moneysupermarket, Sidebottom spent time at Essence Digital and comScore.