UK Top Shazamed Ads Chart: Boohoo.com's 'Touch' takes this week's top spot

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By The Drum Team, Editorial

June 10, 2014 | 1 min read

‘Touch’, the soundtrack to Boohoo.com’s new ‘Festival’ campaign, shoots straight to the number one spot in our Shazamed Ads chart.

Produced by British DJ Shift K3Y, the track has clearly struck a chord with viewers, racing ahead of ‘Summer in the City’ by the Lovin’ Spoonful and ‘Don’t’ by Ed Sheeran to become the most popular music featured in an advert this week.

The ad, created by Hatch, showcases the online fashion retailer’s latest summer collection against the backdrop of a trendy music festival.

The charts are based on the number of times each ad has been Shazamed over the past week using music identification app Shazam.

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