Google Nearby paves way for location specific ads
Google is putting the finishing touches to a location tracking app for Android smartphones which will enable handsets to keep track of nearby friends, shops and other connected devices.
Google Nearby is being readied for launch later this month and will grant holders of the software the ability to keep track on their position precisely within stores or in relation to friends, opening up the possibility of tailoring targeted ads to individuals.
The system can also track home appliances such as lighting and garage doors, activating them when they come within a certain range of the individual in a direct riposte to Apple, which just last week launched its own rival HomeKit system.
Describing its functionality Google said: “Nearby lets you connect, share, and do more with people, places, and things near you. When Nearby is turned on for your account, Google can periodically turn on the mic, Wi-Fi, Bluetooth, and similar features on all your current and future devices.
“Google+ and other Google services need this access to help you connect, share, and more.”