Facebook celebrates World Cup with trending platform and creation of the Facebook Ref
Facebook has launched a new experience, Trending World Cup, which pulls in news that has used the #Worldcup hashtag.
As part of The Trending World Cup, Facebook is also revealing a new World Cup Map, showing the most popular players on Facebook and how their popularity compares around the world.
Cristiano Ronaldo is the most popular player, with 84.3 million followers, while Lionel Messi comes second with 57.8 million.
To help promote the tournament, Facebook has also created a character, called ‘the ref’, who describes himself as “Facebook’s “official” official of the games” as he reveals video content.