Robinsons inspires families to 'Play Thirsty' with Wimbledon campaign starring Judy Murray
Robinsons is inspiring families to 'Play Thirsty' this summer by giving them some free and fun ways to enjoy tennis as part of the brand’s sponsorship of Wimbledon 2014.
Created by BBH London, the campaign kicks off with a national press campaign, shot by photographer Nick Meek, celebrating Robinsons’ pride in ‘Quenching the thirst of Wimbledon since 1935’.
The ‘Imagine’ TV creative which first aired in 2009 and was updated follow Andy Murray’s win last year will also be back on TV screens.
In addition Robinsons has launched six ‘Play Thirsty’ tennis tutorials with brand ambassador Judy Murray online, providing games for mums, dads and kids to play together whilst learning the core skills that could inspire future tennis stars.
In the videos Murray focuses on key tennis skills such as static and dynamic balance, agility and coordination within fun and active games that don’t require access to a sport club or specialised trainer.
On-pack Robinsons is offering tennis fans the chance to experience Wimbledon for themselves with a giveaway offering VIP tickets to the Wimbledon Ladies Final and a knockabout with Tim Henman.
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Bartle Bogle Hegarty is a Global advertising agency. Founded in 1982 by British ad men John Bartle, Nigel Bogle, and John Hegarty, BBH has offices in London, New...
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