Hublot pushes World Cup sponsorship with launch of dedicated website
Swiss watch maker Hublot, the official timekeeper of the 2014 Fifa World Cup, has launched a dedicated World Cup hub ahead of the tournament.
The site forms part of the ‘Hublot Loves Football” campaign and features all of the official watches for the event, behind-the-scenes content and a daily World Cup diary with a wall of tweets.
There is also an additional section dedicated to "king of football" Pelé, a Hublot brand ambassador, and information about the weather in Brazil.
As part of the campaign Hublot embarked on a global tour where it awarded local head coaches with watches, hosted events and debuted its official watch of the tournament.