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Bacardi

Creative Works: Featuring Leagas Delaney, Grey Spain, Fitzroy Amsterdam, adam&eveDDB & more

By Rebecca Stewart | Trends Editor

Legas Delaney

|

bacardi article

June 9, 2014 | 18 min read

Every week The Drum publishes a selection of new Creative Works.

You can vote for the work you like best, simply by clicking the 'Like' button beside the work, and the winner will be featured in the next issue of The Drum (25 June) in the Creative Works spread. Other popular entrants will also be considered for the print edition. Submit your vote before Monday 16 June to guarantee your favourite makes it into the printed magazine.

To submit work for future publication contact gillian.west@thedrum.com. For voting updates and more follow The Drum Creative Works on Twitter - @TheDrumCreative.

adam&eveDDB: Volkswagen 'Made for real life not the movies'

Brand: VolkswagenTitle(s): Made for real life not the moviesAgency: adam&eveDDBAgency Website: http://www.adamandeveddb.com/Volkswagen Global ECD: Jeremy Craigen Creative: Nikki Lindman, Tony BrewerAdditional Credits: Planner: Will GrundyMedia Agency: MediaComMedia Planner: Victoria WallaceAgency TV Producer: Pamie Wikstrom Production Company: MOB FilmsDirector: Paul W.S. AndersonProducer: John BrocklehurstAudio Post-Production: UnitEditing: UnitPost-Production: UnitManaging Partner: Jonathan HillBusiness Director: Paul BillingsleyAccount Director: Matthew HarrisAccount Manager: Tom Trevelyan Client Name: Silke AndersonClient Marketing Director: Rod McLeodPublished: June 2014Short Rationale (optional): Volkswagen UK is launching a new campaign to promote its long-standing support of independent cinemas throughout the UK.The series of films, created by adam&eveDDB, sees the brand move away from its ‘See film differently' platform of the past few years, with the new line “Made for real life, not the movies”.Written by Nikki Lindman and Toby Brewer, directed by Hollywood movie director Paul W.S. Anderson at MOB Films, the films - Bus, Chase and Explosion - each portray classic action movie storylines. However, rather than featuring the typical action movie cars, Volkswagen cars star at the centre of each film.The drama quickly unravels, thanks to various safety features, turning the films from high action and high-drama films, to anti-action films rather quickly.

WCRS: Betfair 'Octopus'

Brand: BetfairTitle(s): OctopusAgency: WCRSAgency Website: http://www.wcrs.comExecutive Creative Director: Leon JaumeCreative Director: Orlando Warner, Joe MillerAdditional Credits: Agency Producer: Jane Edwards (Hogarth)Account Handling: Matt Edwards & Ben Spencer Media Agency: ArenaProduction Company: Academy FilmsDirector: Walter SternProducer: Juliette HarrisEditor: David Webb @ Final CutPost-Production & Visual FX: Mark Beardall, Francisco Lima & Nuno Pereira @ Grammercy Park Studios Audio: Richard Donaghue @ Gramercy Park StudiosPublished: June 2014Short Rationale (optional): The integrated campaign – spanning TV, digital and press - features Betfair’s new strapline “This is Play”. This is dramatized by a heroic Octopus who mirrors customers’ ability to experience Betfair’s superior technology by playing four simultaneous games of table tennis.The quirky campaign is a deliberate move away from industry stereotypes and will run as part of Betfair’s Gold partner deal with ITV’s World Cup coverage, set to reach a huge recreational audience.

Turquoise Branding London: Relish 'Turquoise Branding develops Relish - 4G broadband for London’s productive people'

Brand: RelishTitle(s): Turquoise Branding develops Relish - 4G broadband for London’s productive peopleHeadline and copy text (in English): Brand design and strategy agency Turquoise Branding have developed the name, brand strategy and brand identity for Relish - London's newest broadband network. Agency: Turquoise Branding, London, UKAgency website: http://www.turquoisebranding.comCreative Director: Gareth MappArt Director: Charlie FarncombeCopywriter: Gareth Mapp, Charlie Farncombe, Jonathan WakehamIllustrator: Priya MistryPublished: June 2014Short rationale (optional): Turquoise Branding has created a vibrant and distinctive visual identity for Relish that has sidestepped the emphasis on speed that many other broadband providers focus on, and instead throws a spotlight on the daily needs of high-volume data users in the capital – characterised by the colourful ‘London's Productive People’ seen throughout the visual identity. The Relish identity has been designed to work across all media and marketing touchpoints, with a broad range of component character illustrations, all underpinned by market-driven strategy - to communicate their offer of fibre-fast broadband without the need for wires.

18 Feet & Rising: Kopparberg 'Koppargberg Cloudberry and Elderflower and Lime'

Brand: KopparbergTitle(s): Kopparberg Cloudberry and Elderflower & Lime Agency: 18 Feet & RisingAgency Website: http://www.18feet.comCreative Director: Johnny LeathersCreatives: Alex Delaney & Oli O'NeillPhotographer: Tim Bret DayAdditional credits: Agency Producer: Greg Hemes Business Lead: Kat Grenville-Jones Account Manager: Tom Fraser Producer: Sam RuddProduction Company: PCMDOP (Film): Chris O’Driscoll/ Simon VaughanProduction Company (Film): Electric Theatre Collective Sound (Film): Joel Wilson, MakeMadeMedia planning and buying : GoodstuffKopparberg : Rob Calder, Head of Marketing & Jodie Alliss, Brand ManagerPublished: June 2014Short rationale (optional): The creative is used to tell the story of the brand’s most adventurous flavours that show off its Nordic roots - Kopparberg Cloudberry and Kopparberg Elderflower & Lime - across outdoor, press and digital channels. Taking inspiration from beautiful high-end fashion photography set in the Kopparberg forest, the brand returns to its stylish and edgy origins. The product ingredients are at the heart of this campaign but show themselves in unexpected and irreverent forms - an elderflower beard on a handsome hipster and a head of cloudberry hair.

Africa: GRAACC – Children’s Cancer Hospital/Ara Vartanian 'Unbreakable Hope'

Unbreakable Hope - GRAACC/Ara Vartanian (Case Study) from Agência Africa on Vimeo.

Brand: GRAACC – Children’s Cancer Hospital/Ara Vartanian Title(s): Unbreakable Hope Agency: AfricaAgency Website: http://africa.com.br/Executive Creative Director: Sergio GordilhoProject Creative Director: Evandro SoaresCreative Director: Sergio Gordilho, Paulo Coelho, Aricio FortesArt Director: Rafael Gil, Paulo CoelhoCopywriter: Guigo Oliva, Aricio FortesAdditional Credits: Project Creative: Evandro SoaresProject Producer: Mauricio GessulliDiamond Producer: Brilho InfinitoClient Services Team: Marcio Santoro, Evandro Soares, Heloisa Pupim, Mauricio Gessulli, Fabiana GanutPlanning: Ana Paula Cortat Media: Luiz Fernando Vieira, Evandro Soares, Mauricio GessulliPrint Production: Carla Lustosa, Edson HaradaPhotographer: Mauricio NahasTV Producers: Rodrigo Ferrari, Leonardo DamascenoProduction Company: Notorious FilmsDirector: Mauricio NahasDOP: Ted Carioba, Neko FreitasEditing and Post Production: Raphael EnesSound Design: Satelite AudioClient approval: GRAACC: Dr. Sergio Petrili, Amanda Kartanas, Fabiola Polacchini CarrilloARA VARTANIAN: Ara Vartanian, Debora Gentil, Fernanda Cheniaux, Stephanie FischerPublished: June 2014Short Rationale (optional): During cancer treatment, hair loss can damage the morale of patients, and in particular children. For GRAACC – Children’s Cancer Hospital, this symbol of weakness was turned into the symbol of unbreakable hope, a diamond.The integrated campaign, created by international creative agency Africa, set out to inform people of the hospital’s treatment of children and adolescents with cancer beyond a simple call for help. To do this, the hair lost by patients during their treatment was compressed, creating diamonds. These precious stones were embedded in a jewellery line, designed by renowned jeweller Ara Vartanian.

We Launch London: Dilly & Wolf 'Brand Launch'

Brand: Dilly & WolfTitle(s): Brand LaunchAgency: We Launch, London, UKAgency Website: http://www.welaunch.co.ukCreative Director: Stuart LangPublished: June 2014Short Rationale (optional): Introducing Dilly & Wolf, a British-baked, globally inspired snack range.

Grey Spain: Madrid Book Publishers Association 'Reading stimulates your imagination'

Brand: Madrid Book Publishers Association Title(s): Reading stimulates your imaginationAgency: Grey SpainAgency Website: http://www.grey.esChief Creative Officer: Antonia MonteroExecutive Creative Director: Enric Nel.loCreative Director/Art Director: Fernando RiverosCreative Director/Copywriter: Matias López NavajasArt Director: Nacho GómezTypographer: Fernando RiverosIllustration: Lamanoestudio.cl Published: June 2014

Fitzroy Amsterdam: Bacardi 'CGI projection to introduce new Bacardi logo'

CGI projection in World Trade Centre Rotterdam to introduce the new Bacardi logo. from Fitzroy Amsterdam on Vimeo.

Brand: BacardiTitle(s): CGI projection to introduce new Bacardi logoAgency: Fitzroy Amsterdam Agency Website: http://www.fitzroy.nlShort Rationale (optional): As dusk falls on Cuban Independence Day (20 May) giant bats came alive in Rotterdam, The Netherlands. Bacardi presented their new logo in collaboration with Fitzroy Amsterdam and artist Friedrich van Schoor. Friedrich made a next level projection video with the latest CGI technique. On the same day bats came alive all over the world to celebrate the new Bacardi logo and their new campaign. With #BACARDIBats you can follow the flight of the bats.

Cole & Weber United: Washington's Lottery 'Depths of Imagination'

Brand: Washington’s LotteryTitle(s): Depth of Imagination Agency: Cole & Weber United Agency Website: http://www.coleweber.com/Executive Creative Director: John MaxhamCreative Director: Todd DerksenSenior Copywriter: Joe GerlitzAdditional Credits: Senior Producer: Tasha CroninLive Action: We Are RoyaleDirectors: Brien Holman, Chris VolckmannCreative Director: Loren JudahManaging Director/Partner: Jennifer LuceroLine Producer: Mark CampbellDP: Joe MeadPost Production/Digital: We Are RoyaleManaging Director/Partner: Jennifer LuceroExecutive Creative Director/Partner: Brien Holman Executive Creative Director/Partner: Jayson WhitmoreCreative Director: Loren JudahLead 3D Artist: John CherniackLighting/Texturing: Yates HolleyAnimating: Glenn SuhyModeling/Texturing: Cody Smith3D Tracking: Eric StoiqaVFX Supervisor: John Cherniack & Joel VoelkerCompositors: Paul Cantor, Paul Barkshire2D Animation: Brody DavisColorist: Joel VoelkerStoryboards: Tom PriceDevelopers: Jason Lust, Ivan CockrumSenior Producer: Jen SchmithorstProducer: John GerardHead of Production: Melissa JohnsonExecutive Producer: Chris VolckmannEditor: Kelly Vander LindaSound Design Company: HEARby SoundSound Designer: John BurokerPublished: June 2014

Leagas Delaney: Glenfiddich 'Family Run Since 1887'

Brand: Glenfiddich Title(s): Family Run Since 1887Agency: Leagas DelaneyAgency Website: http://www.leagasdelaney.co.ukCreative Director: Nigel Roberts, Tim DelaneyArt Director: Warren EakinsPhotographer: Kenji AokiAgency Producers: Amanda Poulter, Nikki FrancisAccount Team: David Clyde, Sarita ParekhStrategist: Steve MustardeClients: Sarah Macaulay (Marketing Manager), Katie Rawll (Global Brand Director)Published: June 2014Short Rationale (optional): Leagas Delaney is using Father’s Day in the United Kingdom to roll out a global brand campaign for Glenfiddich. The campaign focuses on the brand’s unique character with the line ‘Family Run Since 1887’. The art direction of the campaign pays homage to Glenfiddich’s premium qualities with the product at the heart of it. Photographer Kenji Aoki created a stylised bottle shot as the key visual, and the headlines use the same bespoke typeface as the famous logo on the label.Alongside outdoor executions and a national press campaign, the ‘Family Run’ idea will also integrate across all Glenfiddich’s digital, social, and relationship marketing communications, and will be articulated by its brand ambassadors worldwide.

McCann London: Subway 'Sturridge'

Brand: SubwayTitle(s): Sturridge Headline copy and text: My Sub, My WayAgency: McCann London, UKAgency website: http://mccannlondon.co.ukCreative Director: Mark McCann & Richard DoreyArt Director: James RookeCopywriter: Melissa CainDesigner: Gary ToddPhotographer: Levon BissPublished: May 2014Short Rationale (optional): ‘Sturridge’, follows the ‘My Sub, My Way’ narrative that has so far featured ‘Keith’, ‘Janet’ and ‘Bruce’. The new spot sees Sturridge as a young, ambitious boy receive guiding words of wisdom from the Brazilian hero that set him on his path to achieve his footballing ambitions. ‘Sturridge’ marks a continuation of the Subway brand’s use of sporting talent that forms part of their Famous Fans activity, previously featuring British pole-vaulter Holly Bleasdale, British gymnast Louis Smith and British boxer Anthony Ogogo, as well as British and Irish Lions rugby star, Tommy Bowe.

Sugar Creative Studio: Dan-yr-Ogof 'Adventure App'

Brand: The National Showcaves Centre for Wales/Dan-yr-OgofTitle(s): The Adventure appAgency: Sugar Creative Studio Ltd, CardiffAgency website: http://www.sugarcs.comCreative Director: Dan ClemoArt Director: Jason Veal, Graham Sanders, Cassie Evans, Chloe PricePublished: June 2014Short Rationale (optional): The Adventure app has been launched by Cardiff design agency, Sugar Creative for Dan-yr-Ogof, also known as the National Showcaves Centre for Wales. The app contains augmented reality, audio tours, animated sequences, further information about the various attractions and quite a few more surprises. iPads are provided by Dan-yr-Ogof to immerse yourself within the experience. Fun for the family guaranteed. The app itself can be downloaded at: https://itunes.apple.com/us/app/dan-yr-ogof-adventure-app/id839535854?mt=8

JWT London: Berocca 'Outstanding Performance – Channel 5 Movie Sponsorship idents'

Brand: BeroccaTitle(s): Outstanding Performance – Channel 5 Movie Sponsorship identAgency: JWT LondonAgency Website: http://www.jwt.comCreative Director: Olly RobinsonArt Director: Naz Nazli, Rob WelchCopywriter: Naz Nazli, Rob WelchAdditional Credits: TV Producer: Roy SwansboroughAssistant TV Producer: Lula BoardmanPlanner (creative agency): Courtney SikesGlobal Director: Gillian Milner, Johnnie MitchellAccount Director: Phil Ridsdale, Angus FlockhartMedia agency: MediacomMedia planner: Yang BoDirector: Neil HarrisProduction Company: SmugglerSound: Gary Walker 750mphPost Production: FramestoreTypographers: Georgi Georgiev, Alta Rezazadeh Published: June 2014

Code Computerlove: The Car Buying Service 'Value Your Dad'

Brand: The Car Buying ServiceTitle(s): Value Your DadAgency: Code ComputerloveAgency Website: http://www.codecomputerlove.comCreative Director: Wini Tse Art Director: Dom Barnfather Copywriter: Whitehead-Jones Additional credits: Andy Smith Published: June 2014

Project Hangup: Antalis UK 'Tragically, a Limited Edition'

Brand: Antalis UK/Project HangupTitle(s): Tragically, a Limited EditionHeadline and copy text (in English): Antalis lends support to latest design-led ‘Project Hangup’ environmental campaignAgency: Project Hangup, AD Communications Agency website: http://projecthangup.com/, http://www.adcomms.co.uk Creative Director: Jacinta Sullivan (www.projecthangup.com)Copywriter: Howard Fletcher (www.howardfletcher.co.uk) Illustrator: Jacinta Sullivan (www.projecthangup.com) Photographer: Justin Weyers (www.mvstudio.net) Additional credits: Professional Editions/Printing: David Borrington (www.dekkle.com) Published: June 2014Short rationale (optional): Tragically, a Limited EditionVisit our exhibition and maybe take home a Mountain Gorilla print. Like the actual gorillas, the edition is limited to just 880. And when they’re gone, they’re gone forever.Major Space Gallery, 73-75 Endell Street, London WC2H 9AJFriday 13th June 11am - 6pm, Saturday 14th June and Sunday 15th June 11am - 4pmFor more information please visit www.projecthangup.com

Brothers & Sisters: Blu eCigs 'blu freedom'

Brand: Blu eCigsTitle(s): blu freedom Agency: Brothers & SistersAgency Website: http://www.brothersandsisters.co.uk/Creative Director: Brothers & SistersArt director: Brothers & SistersCopywriter: Brothers & SistersAdditional Credits: Media agency: PHDMedia planner: Katy Garner-Foy Production company: PartizanDirector: SkinnyEditor: Cut & RunPost-production: Electric theatre collective Soundtrack composer: 2 FingersAudio post-production: Parv Thind, Wave StudiosPublished: June 2014Short Rationale (optional): Showcasing the freedom blu e-cigarettes offer to smokers, the advert inspires adult smokers to grasp the freedom that’s out there waiting for them.

Jam: Samsung 'More, more, more'

Brand: SamsungTitle(s): More, more, moreAgency: JamAgency Website: http://www.spreadingjam.com/Creative Director: Chris De AbreuSenior Art Director: Aurelie BenaisSenior Designer: Lisa TaylorHead of Film: Drew WolfCreative and Scriptwriter: Luke NortonAdditional Credits: Planner: Alvaro Ojeda MorenoLead agency producer: Sagal AdenAccount Director: Michael PekhazisSenior Account Manager: Jonathan ReevesProduction Manager: Felicity CruickshankCommunity Manager: Heather KutaProduction company: AnnexDirector: Sebastien Petretti Published: June 2014Short Rationale (optional): The simple campaign premise shows that if you feel that your current device doesn’t give you enough of what you want: why not try something that does? Created by Jam, the campaign launches with three films, each of which depict situations that leave members of the public craving for more, more, more!

Heehaw: BBC Children in Need 'Celebrating Glasgow'

Brand: BBC Children In NeedTitle(s):Celebrating GlasgowHeadline and copy text (in English): In the last year, BBC Children in Need has helped change the lives of more than 50,000 children and young people living in Scotland, 18,000 of them living in Glasgow. Heehaw was delighted to be asked by BBC Children in Need to produce a short film which celebrated and raised awareness of their involvement in projects based in Glasgow. ‘Celebrating Glasgow’ was broadcast on giant screens by the main stage of Radio 1’s Big Weekend Event to a crowd of 25,000.Agency: Heehaw, Edinburgh & London Agency website: www.heehaw.co.uk Executive Producer: Nick Mulliner (BBC Children in Need)Producer/ Director: Mally GravesonAssistant Producer: Michael WelshDirector of Photography: Steven Ferguson Editor: Robbie DicksonMotion Graphics/ Colourist: Drew GibsonMotion Graphics Designer: Lizzy Rowlatt (Hogarth)Post Production Producer: Gary Atkinson (Hogarth)Short rationale (optional): The filming took place over two days as Heehaw’s film crew immersed themselves in four of the Glasgow projects Children in Need supports. The projects continuously help children and young adults from different areas of Glasgow and activities ranged from ‘street play’ initiatives to basket ball coaching.
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