Renowned composer and deaf travel writer star in latest Apple ads airing in UK tonight
The latest phase of Apple's 'Your Verse' TV campaign promoting the iPad Air will launch in the UK tonight.
The new ads show renowned composer and conductor Esa-Pekka Salonen using the tablet to turn everyday moments into classical scores and deaf travel writer Cherie King using it to help her travel the world.
The ads have already surfaced in the US but will appear on UK screens for the first time around 7.15pm during the Britain's Got Talent Final on ITV.
As well as the TV activity, the campaign extends to apple.com, where each person's story is explored in more detail, and the App Store, which will feature a collection of Salonen and King's favourite apps.
The iTunes store will also feature an exclusive video of Esa-Pekka conducting the Philharmonic Orchestra performing the third movement of his Violin Concerto.