The Drum Awards for Marketing - Extended Deadline

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By Gillian West | Social media manager

June 6, 2014 | 1 min read

Samsung has taken the pitfalls of small smartphone screens and mini tablets to create this humours series of online films promoting its Note Pro full screen device.

Created by Jam, the campaign centres on the premise, if your current device doesn’t give you what you want, why not try something that does?

The playful, bold and stylish approach builds a new brand tone for Samsung Mobile’s global communications and aims to be more fun, more honest and more real.

Kudos to Jam and Samsung for creating an altogether relatable technology campaign with a bit of charm to boot.

Agency: Jam

Creative Director: Chris De Abreu

Head of Film: Drew Wolf

Creative and Scriptwriter: Luke Norton

Planner: Alvaro Ojeda Moreno

Lead agency producer: Sagal Aden

Account Director: Michael Pekhazis

Senior Account Manager: Jonathan Reeves

Senior Art Director: Aurelie Benais

Senior Designer: Lisa Taylor

Production Manager: Felicity Cruickshank

Community Manager: Heather Kuta

Production company: Annex

Director: Sebastien Petretti

Samsung Jam

Content created with:

Deep Focus London

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