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Evian, Marmite and BT ads to be ‘highjacked’ by Alan Carr in Channel 4’s Comedy Gala ad break take over

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By Natalie Mortimer, N/A

June 5, 2014 | 2 min read

Channel 4 is bringing back its ad break take-over for the fifth year, which will see comedian Alan Carr hijack the breaks during the Channel 4 Comedy Gala.

Broadcast tonight (5 June), viewers watching the show will see Carr perform comedy sketches based on each of the ads from Evian, Marmite, BT, Specsavers and Snickers.

Rob Ramsey, partnership leader at Channel 4 said: “Channel 4’s Comedy Gala ad break takeover has become a popular annual advertising event with up-for-it brands keen to put their established ads at Alan Carr’s comedy mercy.

“Working with Open Mike, we’re able to deliver our advertising partners an innovative commercial partnership to create an exciting ad moment that really engages our viewers.”

The programme, produced in aid of Great Ormond Street Hospital Children's Charity, takes place at London's O2 Arena and stars comedians including Jack Dee, Paddy McGuinness, James Corden and John Bishop.

The ad break take-over is produced by Open Mike and managed by Alexandra Bird, group partnerships manager at Channel 4 Sales, working with agency partners Manning Gottlieb OMD, MEC, Mindshare and ZenithOptimedia.

Alan Carr Channel 4

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