US gadget retailer Brookstone goes to Chinese group for $173 million

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By Noel Young, Correspondent

June 4, 2014 | 3 min read

The American luxury-gadget retailer Brookstone is to sell its assets to a group of Chinese buyers for more than $173 million. The Chinese outbid a unit of Spencer Spirit Holdings at an auction, a lawyer said.

Chinese win $173 millionauction

A company backed by Chinese retailing conglomerate Sanpower Group and Hong Kong-based private-equity firm Sailing Capital won the auction after the bankrupt Brookstone decided they had submitted the highest and best bid, Cathy Hershcopf, a lawyer for unsecured creditors, said in a phone interview with Bloomberg.

The winning bid fulfilled the “settlement to the unsecured creditors, but they would have preferred Spencer” because its bid was “more beneficial,” according to Hershcopf. The unsecured creditors disagreed that the Chinese group’s bid was the “highest and best,” she said.

The unsecured creditors’ recovery stands to be 10 percent less under the Chinese deal because the prospective buyers may close as many as 25 stores, creating more creditors to share from the same recovery pool, according to Hershcopf.

Spencer, a novelty retailer, would close only one store, leaving each of the unsecured creditors a greater share of the $2.7 million settlement negotiated in return for supporting the plan.

Mackenzie Shea, a lawyer for Brookstone, didn’t immediately return a phone call and e-mail seeking comment on the auction. The Wall Street journal reported the results of the bidding earlier.

The deal is scheduled to be presented for court approval at a hearing in Wilmington, Delaware, on June 23, when the company will also seek approval of its plan to exit bankruptcy protection.

Brookstone, based in Merrimack, New Hampshire, filed for bankruptcy on April 3 with a deal to sell its assets to Spencer for about $146.3 million.

Brookstone struggled to adapt to a retail landscape where online competitors dominate and consumers are cutting back on nonessentials, said Bloomberg,

The company started as a catalogue business in 1965, offering “hard-to-find tools” before opening its first store in 1973 in Peterborough, New Hampshire. Most of its 242 locations in the U.S. and Puerto Rico are in malls.

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