The Telegraph to target ‘affluent’ consumers by postcode via new Telegraph Reach division
Telegraph Media Group (TMG) has partnered with TNT Post Doordrop Media to launch ‘Telegraph Reach’, as it looks to bolster its ad targeting to upmarket and affluent consumers.
The aim of Telegraph Reach will be to run highly targeted campaigns, which open up a new route to market by allowing enhanced postcode targeting. This means TMG will be able to more sophisticated targeting campaigns including consumer packs, magazine distribution and in-home sampling.
Nick Barnard, head of Telegraph Reach at TMG, said: “This exciting new deal with TNT Post and the creation of ‘Telegraph Reach’ will allow us significantly greater audience engagement and an audience extension that is not constrained by circulation or print run. Subsequently, we will be able to deliver a precisely targeted audience providing greater value to our clients and audience.”
Telegraph Reach will run alongside the Telegraph’s weekly inserts offering and will also include digital packages to offer a multimedia solution.