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Street Child Africa

Street Child Africa encourages public to take a #footsie for Barefoot Friday campaign

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By Natalie Mortimer, N/A

June 3, 2014 | 2 min read

UK charity Street Child Africa is inviting members of the public to take a picture of their bare feet as part of its new campaign, Barefoot Friday.

Launching on 20 June, the campaign aims to raise funds for the 100,000 children living and working on the streets in Ghana, Mozambique, Senegal, Uganda, Zambia and DR Congo.

By taking a picture of their bare feet and posting it on social media using the hashtag #footsie, the public can then donate £3 via text to the charity.

Street Child Africa is also asking the public to ‘Foot-Nominate’ a friend or relative by tagging them in a post and encouraging them to do the same.

The charity has enlisted support from celebrities to get involved in the Barefoot Friday campaign - including Former Premier league footballer and Sky Sports presenter John Salako.

Sheila Lutchanah, head of fundraising at Street Child Africa, commented: “The campaign is really simple and we wanted to put our message across in a modern, vibrant way which appeals to how people prefer to donate to charity these days now. Taking a tongue in cheek poke at the Selfie and inventing the #footsie is genius!”

AML Group has offered design, copy and social media expertise for the campaign, whilst Claire Germain, founder of Silver Circus PR, (formerly with Bell Pottinger and Hill and Knowlton) is advising on PR creative and execution.

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