LinkedIn asks about the dreams of users in first UK brand campaign
LinkedIn has unveiled its first UK brand campaign, asking users “What’s your dream?”, as part of a global, member-focused campaign. Created in conjunction with BMB, the campaign features member-narrated videos as well as dedicated PR, content and social elements. Juliet Haygarth, CEO of BMB, said: “LinkedIn is a treasure trove of real life success and this campaign will show people that they can get so much more out of the platform.” Set to run for a month, the campaign looks to show the pivotal role that LinkedIn has played in helping members follow their passions and get greater fulfilment from their careers. Peter Maxmin, director of consumer marketing, EMEA at LinkedIn, said: “Our members often tell us amazing stories about the difference using the platform has made in their professional lives. It seemed natural to hone in on some of those inspiring British stories to show other professionals the real difference that LinkedIn can make to their careers, and highlight how easy it is to tap into the power of your network. We are also asking all LinkedIn members to tell us their experiences in order to inspire others in their network.” LinkedIn has 15 million users.