Brewdog is considering a packaging change, and is currently in the process of working on trials using real wood-cut and metal letters.
The company announced the move as it looks to make the packaging “as hand-crafted as our beer.”
Known for its stunts and outrageous campaigns, Brewdog’s packaging has hardly changed since the company first opened its doors in 2007.“We love it. We know you love it. But it’s no longer quite reflective of where we are as a brewery. It's time for a change,” the company explained in a blog post. “First and foremost, what we do at BrewDog is about creating a craft product. We don’t cut corners. We don’t add anything artificial. We strip things back to the basics and we turn them into something awesome.
“In an effort to ensure the look and feel outside our bottles matches the craft and passion inside them, we’ve started some experimental trials using real wood-cut and metal letters at one of the UK’s few remaining letterpress studios. No computers. No photoshop. No graphic design. It’s time for our packaging to become as hand-crafted as our beer. “Everything you see on these labels will be real. Real texture. Real ink. Real layers of colour. Hand-cut prints with character you can feel.”It is unknown if and when bottles featuring the hand-crafted packaging will be available to buy.
