2 June 2014 - 11:29am | posted by | 0 comments

Tesco inks deal to sell House of Fraser products online

Tesco inks deal to sell House of Fraser products online Tesco inks deal to sell House of Fraser products online

House of Fraser has become the latest brand to join Tesco Direct in the latest effort by the supermarket giant to stem declining profits.

The deal includes over 2,000 homewear products from brands sold by House of Fraser, including Linea and Pied a Terre.

“We want to offer our customers a fantastic shopping experience, however, whenever and wherever they choose to shop with us,” said Ian Caminsky, partnership director at Tesco. “And we want to reward them for their loyalty, so we’re really pleased that we’re now able to offer customers Clubcard points on all of their Tesco direct purchases.”

Andy Harding, executive director, multichannel for House of Fraser, said the partnership was “an exciting opportunity”.

“We bring over 160 years of department store retail experience, so there is huge potential to create a great working relationship between our businesses,” he said.

Last week, Tesco announced that it had come to an agreement with China Resource Enterprise to push the brand in the Chinese market.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Booths opens newest store, live-streaming on Periscope, and sees over 1million impressions

17/04/2015
​To celebrate the opening of #BoothsHaleBarns (Booths's...

How To Build Relationships that Build Your Sales

17/04/2015
The fantastic Andy Edwards, founder of Nine 5 Three, will...

Partnering with Kentico for the TCMM Shutter Group

16/04/2015
The TCMM Shutter Group is a leading shutter manufacturer,...

BloominGirls : Be All That You Can Be

16/04/2015
Spork England is focused on helping people and communities...

Reaching a Russian Audience through Social Media

14/04/2015
Having launched a Russian website and social media presence...