Fiat reinforces ‘fashion accessory’ credentials in new Fiat 500 Cult campaign
Fiat is positioning itself as the auto industry’s ‘ultimate fashion accessory’ with the launch of a ‘style’ campaign to promote the new Fiat 500 Cult model.
The campaign, created by Krow communications, builds on the previous Fashion Collections campaigns, which ran in 2013 and early 2014 and included the You Wear app, and also promotes the new colours available in the range.
Using photography treatment to “ensure ultimate stand-out”, the campaign launches in national press with two of four ads– Cult Couture and Nu Blu – designed to reflect iconic fashion photography.
Kate McLaren, head of Fiat brand at Fiat UK said: "The Fiat 500 continues to assert itself as the ultimate fashion accessory. This 2014 range gives the Fiat 500 catwalk-fresh colours as well as high-tech innovations such as the new TFT instrument panel. This new campaign by krow provides a bold and exciting backdrop to the new range."
A nationwide outdoor campaign breaks today (2 June) with four ads for the Cult Couture, Nu Blu, Live in Colour and Minty Fresh, and features posters in high-impact sites across the country, including a digital super site at Westfield London and the full takeover of the Cromwell Road Digital Gateway.
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