118 118 calls up Mark Street to director of public relations position
Kgb, the parent company of The Number 118 118, has appointed Mark Street as director of public relations.
In his new role Street, formerly senior communications strategy and planner manager at Vodafone, will lead both external and internal communications across kgb's European brands.
"There are few brands that are as instantly identifiable as 118 118, and I'm really looking forward to helping the company engage with its customers in new and compelling ways," said Street. "The fact that I take on this role as the company is looking to expand by ramping up its investment in several different businesses, makes it even more exciting from a communications perspective."
He will report to Kgb global chief marketing officer Jean-Michel Maltais.
Maltais said: "Over the years we have built a very powerful brand on the back of our TV advertising, and we are now looking to bring that brand to our customers across a variety of new touch points, while keeping it fresh and relevant."
The appointment comes as Kgb is looking to build on the success of its directory assistance business by pursuing new opportunities in fast-growing businesses including 118 118 Money.