Navman Wireless asks Lakestar McCann to handle digital strategies
Global fleet software business Navman Wireless has appointed Lakestar McCann to handle digital.
The agency has been briefed to develop the organisation’s digital strategies and align its tactics with the ever changing online landscape.
Ben Williams, global digital marketing manager at Navman Wireless, said: “The telematics industry has seen rapid consolidation in recent years and we see strong potential for our established brand to stand-out.
“With more decision makers assessing suppliers online, it’s important for us to have a strong digital presence to engage with many businesses in our target sectors.”
Neil McKay, CEO at Lakestar McCann, added that the agency will work to ensure that the business has a solid presence online, to help it fulfil its wider marketing and sales objectives.
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