Glasgow 2014 appoints Leith Group as official marketing and advertising services provider
Glasgow 2014 Commonwealth Games has announced that The Leith Group has come aboard as official marketing and advertising services provider.
Having already carried out a series of duties for the Commonwealth Games, including handling advertising, the agency has now come on board as a sponsor.
David Grevemberg, chief executive of Glasgow 2014, said: "We've been working with the Leith Group since May 2012 to communicate a number of the key projects and milestones around the Games. We are thrilled to welcome them as the latest addition to the Glasgow 2014 sponsor family. They have a strong track record in providing marketing and advertising expertise across a range of platforms and it has been fantastic to have their expertise on board."
Digital activity undertaken by the agency includes the development and management of the main Glasgow 2014 pre-games and Games Time websites, campaign microsites and a bespoke CRM platform and the delivery of a comprehensive email marketing programme.
Richard Marsham, group managing partner of Leith Group, added: "Glasgow 2014 is one of the most exciting events ever to have taken place in Scotland and we are privileged to be part of it. Since 2012 we've been working with the team at Glasgow 2014 to deliver integrated communications across the channel mix which have helped with key milestones including the recruitment of volunteers. Teams across all our businesses have been involved and have thoroughly enjoyed being part of such an important worldwide event."
Other sponsors of the Commonwealth Games include SSE, Virgin Media, BP, Ford and Emirates.
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