Fisher-Price and BabyCentre come together for new campaign ahead of Prince George's first birthday
Fisher-Price and parenting site BabyCentre have partnered for a new campaign to help parents celebrate their child’s first birthday.
Explaining the partnership, Mike Fogarty, SVP/global group publisher at BabyCentre said: “Our research shows that mums spend more time, focus and money celebrating her child’s first birthday; for Fisher Price, our insights are supporting development of products and information for mums at key spending milestones.”
The campaign, coinciding with Prince George’s first birthday, has targeted mums with babies 11 months upwards to highlight the developmental benefits of Fisher-Price toys.
It comprises co-branded cross channel online advertising and in a homepage takeover on the parenting site throughout the first week of July.
There will also be online events asking parents to ‘attend’ first birthday themed parties to discuss party themes and advice on presents.
On social, the BabyCentre community will be targeted across Facebook and Twitter.