D&AD reveals behind-the-scenes look at Black Pencil awards judging
D&AD has released a film which takes a behind-the-scenes look at the judging process for its Black Pencil awards, the results of which were revealed at the D&AD Professional Awards last week.
Revealing what winners blew the judges away, what caused the most debate and what fell just short, the film provides an insight into the decision-making process that yielded a record seven Black Pencil winners in 2014.
Amir Kassaei, Rob Reilly, Luiz Sanches, Jessica Walsh, Nicolas Roope and Fernanda Romano are among the 24 creative luminaries deliberating over the finest work from the past year and offering up their thoughts on the ingredients necessary to merit a Black Pencil.
Tim Lindsay, CEO of D&AD, commented: “Our jurors do us proud every year – and nowhere is this truer than the Black Pencil juries, where the highest standards, spirited debate, genuine disagreement and total integrity always prevail. Take a look at the film and at the winners and see if you agree.”
There were 54 Yellow Pencils and two White Pencils awarded to campaigns from 17 different countries at the 2014 D&AD Awards.