Budweiser set for OOH takeover of Odeon Imax as part of Rise as One World Cup campaign activation
Budweiser is set for an out-of-home (OOH) wrap takeover of the Odeon BFI Imax next month as part of its World Cup, Rise as One campaign.
The global campaign, which saw the new Celebrate as One TV campaign (see below) go live on Saturday, will include the cinema takeover from the week commencing 16 June, The Drum has learned.
Alongside this, Budweiser, the official beer brand of the World Cup, will screen the England v Uruguay game to competition winners and invited guests.
Jennifer Anton, marketing manager, Budweiser & Becks at Anheuser-Busch also told The Drum that the brand will also take station dominations across England, including Oxford Circus Five Ways, some escalators in Bank, a domination in Clapham and Manchester stations and activity in stations in Birmingham and Leeds.
Budweiser is also running its Rise as One activity in bars across the UK, including a new Gold bottle and has recently partnered with Vice to create videos telling footballers' stories of inspiration around the world.
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Budweiser is an American-style beer produced in various breweries around the world.
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