Tim Westwood urges public to ‘Pimp that BBQ’ in Heck campaign
Sausage brand Heck is getting ready for National BBQ Week in a new campaign starring Tim Westwood.
The first campaign for the brand since it handed its ad account to Partners Andrew Aldridge, ‘Pimp that BBQ’ is a series of short films through Vine, Instagram and YouTube, which parody ‘Pimp My Ride’.
Jamie Keeble, company founder at Heck, said: “At Heck we do damn good sausages, and Westwood is renowned as a damn good DJ. So it made perfect sense to combine forces through Partners and create a campaign that turned one of the worst BBQ’s we’d ever seen into a BBQ with grillz any pimp would be jealous of.”
A social competition will form the base of the campaign, as Westwood encourages people to snap, tag and post photos of their own BBQ using the hashtag #WhatTheHeck, for the chance to win a £3.5k barbeque.
Paul Vallois, managing partner at Partners, said: “Heck is a relatively young brand, so it needed a campaign that would start to convey its irreverent attitude. Taking advantage of National BBQ Week and with tongue firmly in cheek, we enlisted the help of Westwood start to build a social presence.”
As well as including paid social activity, the campaign will be seeded across the Viral Ad Network.
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Partners Andrews Aldridge
Global customer engagement agency based in London. We make end-to-end experiences that bring brands and people together.
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