Pepsi Max unveils latest Beats of the Beautiful Game film directed by Idris Elba

Pepsi Max has released the latest film in its Beats of the Beautiful Game, a collection of 11 football-inspired songs and companion short films, as it looks to join the conversation around the 2014 Fifa World Cup. The latest film, Unstoppable, is a six-minute short written and directed by Idris Elba, and follows a stereotypical school nerd in the 1970s as he negotiates the “gauntlet” of the school playing field. The film, the third to be released, explores the “hidden-talents within all of us” and was inspired by the latest hit from Dutch producer and DJ, R3HAB featuring singer Eva Simons. The album is part of the integrated 2014 Pepsi Max football campaign, which last week saw the drinks brand release its 'Live for Now' fashion collection designed to bring the campaign to life. Pepsi Max also revealed in a tweet that it would be previewing its ‘Beats of the Beautiful Game’ album on newly released social media app Tunepics.

Loving the new @tunepics app! Follow pepsimax for previews of our ‘Beats of the Beautiful Game’ album #FutbolNow pic.twitter.com/W6X3ncHoYz

— Pepsi Max (@PepsiMaxUK) May 27, 2014