Omnicom and Twitter sign $230m mobile ad deal
Omnicom Media Group and Twitter have signed a $230m (£137m) mobile-focused deal, weeks after Publicis and Facebook signed a similar deal.
The deal will see Omnicom’s programmatic ad trading desk Accuen integrate with Twitter’s ad exchange MoPub.
Twitter’s president of global revenue, Adam Bain, said: “It’s great for us because we’ll now have high-quality advertisers coming through the exchange.
“We haven’t made an announcement about opening up Twitter to programmatic buys, but it’s natural that we’ll do it.”
While including an ‘element of research’, it is believed that the deal will give Omnicom the “first look” at new ad units and opportunities being developed by the social network.
The agency said: “Our agreement with Twitter reflects what we look for in a media partnership – the opportunity to deliver first-to-market benefits that impact all aspects of all Omnicom clients’ digital investments, from content to placement to measurement.”
The deal is set to last two years.
Content created with:
Omnicom Group
A global leader in marketing communications, Omnicom provides brand and advertising services to over 5000 clients in over 100 countries.
Find out more