French clothing retailer Comptoir des Cotonniers has created over 10,000 virtual boutiques on the streets of Paris, Toulouse and Marseille powered by new retail app PowaTag.
By using the app shoppers scan special tags, which take the form of everything from posters and bus stops to transports, coffee tables, notebooks and tote bags to buy clothing from the retailer at anytime, anywhere in single click. After an initial three-minute set up time, purchases can be completed in a number of seconds, with home delivery within 48 hours.
Comptoir des Cotonniers, part of retail group Fast Retailing, worked with partners including outdoor advertising company JCDecaux, telecom company SFR Régie, transport app provider Uber, and advertising agency Marcel to create the boutiques overnight.
Nancy Pedot, CEO of Comptoir des Cotonniers and Princesse tam.tam, commented: “As a leading fashion retailer, this is exactly the kind of innovation that we look for at Comptoir des Cotonniers utilizing technology to better meet the needs of our customers. We are proud to be partnering with Powa Technologies as we introduce the concept of ‘Fast Shopping’ and redefine what multi-channel means for the retail industry.”
The Fast Shopping campaign launched this morning by transforming the Publicis Drugstore at Champs Elysées in Paris into a boutique.
Along with Comptoir des Cotonniers, PowaTag has partnered with more than 475 global brands and retailers including Universal Music and supermarket giant Carrefour.