28 May 2014 - 5:30pm | posted by | 0 comments

Facebook regulatory approach to the EU over What'sApp deal due to its 'one procedure, one deadline, one everything' system say experts

$19 billion acquisition$19 billion acquisition

Taking the bull by the horns, Facebook is reportedly seeking European Union antitrust approval for its plan to buy WhatsApp.

Facebook requested the European Commission scrutinise the antitrust aspects of the $19bn deal, Bloomberg reported.

If a company faces a merger review in three EU countries, it can ask the commission to handle the case.

Matthew Hall, a lawyer at McGuire Woods LLP in Brussels, who isn’t involved with the case, told Bloomberg in an e-mail, “Depending on where Facebook would have had to file, it may feel safer with dealing with the sophisticated, unbiased commission merger people."

Jose Rivas, a lawyer at Bird & Bird in Brussels, explained why Facebook may have taken the direct approach, "Imagine you have to notify in Germany, in France and in Italy. In each country you have to do it in a different language, different procedure, different deadlines and no guarantee of non-contradictory decisions. Because imagine the Germans say ‘yes,’ the French say ‘no’ and the Italians say ‘yes.’

“If you go to Brussels you have one language, one procedure, one deadline, one everything,” Rivas said.

The cash-and-stock acquisition would be the biggest by Facebook, the world’s largest social network. At $19 billion it is the most expensive for an internet company in more than a decade.

In addition to antitrust issues, the merger has sparked concerns about privacy as data-protection regulators question how the mobile-messaging startup’s client data will be used.

The European Commission and Facebook declined to comment.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

RSA – Accident & Health travel app development

23/01/2015
The app is used by RSA business travel customers and is...

Tennent’s Hee Haw - brand and packaging design

22/01/2015
The Brief Tennent’s Lager tasked 999 with creating the...

GEARS OF WAR 3

21/01/2015
Xbox asked for a social campaign that would create buzz and...

CASE STUDY: Royco

20/01/2015
Redefinition of the target generating trial through...

Martin House Children's Hospice Website

20/01/2015
Project Insight With our growing expertise working with...