Disney and Sony have sold their joint video-on-demand (VOD) service FilmFlex, which counts Virgin Media among its clients, to US video firm Vubiquity for an undisclosed sum.
UK-based Filmflex, which was formed by the two media conglomerates in 2005, has movie deals with more than 30 distributors including Hollywood studios.
It counts Channel 4, EE, TalkTalk and Virgin Media among its clients, and claims to be the largest independent provider of white label VOD services outside the US.
Vubiquity will benefit from FilmFlex's studio assets and licensing, while gaining "important" front-end technology which can help it further monetise multiplatform video consumption.
Darcy Antonellis, CEO of Vubiquity, said FilmFlex will integrate with Vubiquity's recently launched AnyVU Cloud platform, created to offer a range of modular services.
"This includes a deep library of licensed content for both linear and on-demand, set-top box delivery and direct-to-subscriber streaming, as well as other next-generation video services. FilmFlex's digital storefront, assets and capabilities will be integrated into the new platform, and offered as part of the suite of modular services available to Vubiquity's customers," he said.
FilmFlex CEO Jeff Henry said: "FilmFlex's assets and capabilities, when merged with Vubiquity's reach and scale, result in a very large opportunity for both companies–and for the customers we share. We look forward to continued growth together as we integrate our companies."
In 2012 FilmFlex formed its first retailer tie up with the launch of HMV’s first online movie service.