Appletiser appoints Howell Penny to develop new global positioning following 4 way pitch
Appletiser has appointed Howell Penny to develop its new global ‘Crown the Moment’ positioning in the UK.
The shopper marketing agency was appointed following a four way pitch and will now work to develop and launch a new campaign, to be rolled out across this year and 2015.
Gaëlle Deschamps, Appletiser European marketing manager commented: “Appletiser exists as a treat to reward all those special moments in life, no matter how big or small they may be. Howell Penny demonstrated to us compelling and campaignable ideas that are a positive embodiment of our Crown the Moment positioning in a modern and gritty way. Their energy, passion and strong process and ideas shone through – we’re delighted to have them on board.”
Work from Howell Penny for the campaign will include on trade, off trade, promotional, experiential and digital activations.
Howell Penny client director Marc Rigby said “Whilst the product boasts some strong intrinsic values we are excited to further develop an emotive and ownable expression for the campaign communications that supports the brand proposition.”
The campaign will look to help the brand re-engage with and grow its audience.
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