GEMS awards six-figure digital account to Zone
GEMS, the international education company, has appointed Zone to its six-figure digital media account.
The brief was awarded following a competitive pitch run by Oystercatchers, with Zone tasked with delivering a global digital media strategy and infrastructure to help GEMS engage with existing and potential parents, as well as teachers and students.
Specifically, Zone has been asked to build an online platform with local content strategies and establish best in practice digital internal communications.
“Education, like other sectors, is in the middle of a massive digital shift. Parents now have access to more information and insights than ever before,” explained Claire Chappell, group marketing director for GEMS.
“Zone’s passion for education, working with City & Guilds, the Department for Education and EDGE, combined with its content and UX expertise, will help us in our mission to put a quality education within reach of every child.”
GEMS is also looking to work with Zone on a content and social marketing programme to drive engagement.
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Zone is the customer experience agency inside Cognizant. We generate value for businesses by creating transformative customer experiences.
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