Manchester United brand ‘devalued’ by $98m following weak season
The Manchester United brand is no longer as valuable as it used to be, a report from Brand Finance has found, with the value of the club down $98m following a ‘weak season’.
In its analysis, Brand Finance warned that Manchester United’s value could “plunge” as sponsors turn away from the team, which is currently worth $739m (£439m).
Despite this, Man U is still the third most valuable football brand, after Bayern Munich and Real Madrid.
The company has warned, however, that if things continue at the current state, Manchester City will soar, while Manchester United will continue to drop.
The report stated: “Provided it can navigate further significant sanctions for breaches of financial fair play regulations and manage with a restricted squad in Europe, City’s brand could soon be a far more enticing prospect than United’s for sponsors and fickle international fans.”
Brand Finance defines brand value as the cost another party would have to pay to license the use of a brand.