This spot for Ikea out of Italy is very different to the ads we're used to. There's very little of the product on display, and nothing at all of the über-cool energy and dynamism that propels the campaigns we see along. That isn't a criticism, however, as this is simply very low key and sweet - you know the one thing the boy will remember about his visit to the little girl's apartment (aside from the cake, of course) is the novelty of the Ikea light he turns on as he passes.
Creative Agency: Auge Headquarter (Milan)
ECD: Federica Ariagno / Giorgio Natale
Creative Director: Williams Tattoli
Creative: Federico Grassi / Niccolò Bossi / Anita Rocca
Senior Producer: Silvia Cattaneo
Film Production: Mercurio Production
Director: Erik Van Wyk
Producer: Annalisa de Maria
Executive Producer: Luca Fanfani
Ad of the Day is brought to you in association with David Reviews.