Ad of the day: Mankind - #ViolenceIsViolence
Prompted by the Solange/Jay Z incident last week, which saw the sister of Beyonce attack rapper Jay Z in a lift, domestic violence charity Mankind has released this ad showing people’s different reactions to abuse of men and women.
It shows a couple having a fight in the street - In one scenario, the woman abuses the man. In the other – the man abuses the woman. The instance the man starts to become aggressive towards his girlfriend passers by jump in. But when the woman pushes her boyfriend up against the railings, yelling at him aggressively, people walk straight past.
Mankind, which supports male victims of domestic abuse, aims to highlight gender stereotypes and society’s perceptions of domestic violence.
Credits
Project name: #ViolenceIsViolence
Client: ManKind
Brief: Raise awareness of domestic violence against men.
Creative agency: Dare
Chief Creative Officer: Sean Thompson
Creative: Andrew Bevan
Creative: Chloe Pope
Creative: Jessica Morris
TV Producer: Karen Egan
Production company: Dark Energy
Director: David Stoddart
Producer: Matt Brown
DOP: Katie Swain
Editor: Sam Bould @ Big Buoy
Post-production: Big Buoy, Smoke & Mirrors
Audio post-production: Wave studios