KFC bargain bucket ad escapes ASA ban
KFC has avoided a ban from the Advertising Standards Authority after two viewers complained a TV ad for its bargain bucket contained contradictory price claims.
The ad featured a woman gesturing towards a KFC bucket meal who stated: "This was a bargain, a bucket of chicken and fries for under a tenner".
At the end of the ad on-screen text stated: "Prices may vary,” while a voice-over shouted "bargain bucket" and graphics appeared which stated "Bargain Bucket 9.99".
The complainants said the text contradicted the price claims.
KFC said that while its bargain bucket is priced at £9.99, two out of its 850 stores charge a higher price, which is why the text stated “Prices may vary”.
In its assessment the ASA said that the qualification text made it clear prices may vary and only a very small minority of KFC restaurants deviated from the quoted price in the ad.
It therefore concluded that the ad was not misleading and no further action was necessary.