Taste Inc. explores what happens to video game characters when players hit pause in new ad campaign
Microwavable sandwich and burger brand Taste Inc. explore what might happen to video game characters once the gamer hits pause in a new advertising campaign created by CheethamBell JWT.
The three executions form part of the launch campaign for Taste Inc.’s new product ‘The Streaker’ burger with ads entitled ‘The Streaker’ and ‘Wrestler’ running on Video on Demand platforms from this week. A third execution – ‘Soldier’ – will run exclusively on YouTube.
“At Taste Inc. our aim is to shake up the microwave snacking market and CBJWT have delivered some really original creative with great standout to help us do just that,” remarked Ruth Entwistle, brand manager, Taste Inc.
Head of brand at CBJWT, Liz Jacobs, added: “We really enjoy working as a team with Taste Inc. and we’re all committed to making great advertising that will help make the brand a real success story.”
Flipbook produced the commercials and game footage with Andy Huntingdon and Martin Smith the creative team behind the ads.
Content created with:
CheethamBell JWT
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