The Glenlivet creates fully integrated global campaign to support fan-created whisky launch
The Glenlivet Scottish whisky brand handed the power to the people for the creation of its latest limited edition whisky.
In a campaign led by Aesop, diehard fans in over 20 countries, including the US, Australia and Hong Kong, tested three expressions and chose which would make the final drink, named The Glenlivet Guardians’ Chapter.
Content created with:
Aesop
Aesop - A creative agency powered by narrative thinking
A lot of agencies talk about storytelling. And, at face value, it’s what all advertising agencies...