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Creative Works: Featuring Saatchi & Saatchi, BBH London, VCCP, Leo Burnett and more

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By Gillian West, Social media manager

May 20, 2014 | 10 min read

Every week The Drum publishes a selection of new Creative Works.

You can vote for the work you like best, simply by clicking the 'Like' button beside the work. Though our 11 June issue will carry a Cannes Special featuring a panel of creative directors, you can still vote for your favourite new work debuting in the last week.

To submit work for future publication contact gillian.west@thedrum.com. For voting updates and more follow The Drum Creative Works on Twitter - @TheDrumCreative.

Saatchi & Saatchi London: EE 'Rollercoaster'

Brand: EETitle(s): Rollercoaster Agency:Saatchi & Saatchi LondonAgency website: http://www.saatchi.co.uk/Executive Creative Director: Paul Silburn & Kate StannersArt Director: Allan Stephenson & Lovisa SilburnCopywriter: Lovisa Silburn & Allan StephensonAdditional credits: Account Handler: Jim MatthewsDirector: TraktorPost Production Company: MPCPublished: May 2014Short rationale (optional): The ad is the second instalment in a series of two creative executions where Kevin streams content over superfast 4GEE in unusual locations highlighting that customers can watch the stuff they love in more places than ever before on the UK’s biggest, fastest and most reliable network.

Red Bee Media: BBC 'World Cup'

Brand: BBC Agency: Red Bee MediaAgency website: http://www.redbeemedia.com/Creative Director: Andy BoothCreative Head: Oliver HarnettAdditional credits: Business Director: Ben ScogginsAccount Director: Christopher GodfreeAccount Planner: Tim WhirledgeAccount Executive: Lotte LeathamProducer: Deborah Stewart/Ella LittlewoodProduction Assistant: Eleanor HopwoodAnimation: Aardman AnimationPublished: May 2014Short rationale (optional): Red Bee Media was briefed to create a campaign to launch and sustain the excitement of the World Cup across the BBC for the build-up as well as the duration of the tournament, helping guide the national audience around the biggest sporting event of the year. As more people will engage with the World Cup on the BBC than anywhere else, it was critical that we could give audiences a clear journey throughout the campaign across the BBC, from TV to radio to digital platforms.

Saatchi & Saatchi London: Kerry Food - Walls 'Wall'sie'

Brand: Kerry Food - WallsTitle(s): Wall’sieAgency: Saatchi & Saatchi LondonAgency website: http://www.saatchi.co.uk/Executive Creative Director: Paul Silburn, Kate StannersCreative Director: Rob Potts, Andy JexArt Director: Andy VaseyCopywriter: Dan WarnerAdditional credits: Producer: Lindsey StoppMedia Planning: VizeumPublished: May 2014Short rationale (optional): Kerry Foods-owned brand Wall’s is to launch an integrated campaign to promote the Wall’s ultimate breakfast sausage by creating its own exclusive range of onesies – or Wall’sies - specially designed to look like normal clothes.

BBH London: Ladbrokes ‘The Ladbrokes Life’ – ‘Mr Brightside’, ‘The Believer’

Brand: LadbrokesTitle(s): The Ladbrokes Life – ‘Mr Brightside’, ‘The Believer’Agency: BBH LondonAgency Website: http://www.bartleboghegarty.comDeputy ECD: David KolbuszCreative Director: Sam Oliver, Shish PatelCreative Teams: Simon Pearse & Emmanuel Saint M’Leux, Drew Haselhurst & Dan DehlaviAdditional Credits: BBH Producer: Rachel HoughBBH Team Manager: Katie VineBBH Team Director: Tim HarveyBBH Strategic Business Lead: Neil YoxallBBH Strategy Director: Ben ShawBBH Global Director of Engagement Planning: Kevin BrownFilm Credits: BBH Producer: Rachel HoughBBH Assistant Producer: Karen FungProduction Company: IndependentDirector: Gary Freedman - The Glue SocietyProduction Company MD: Jani GuestProducer: Jason KempDoP: Stéphane Fontaine Post Production: The MillEditor/Editing House: The PlayroomSound: Sam Ashwell @ 750 mphIllustrator: Jimmy TurrellPublished: May 2014Short Rationale (optional): Following a brief introduction to some of the different characters who make up the Ladbrokes Life, the next installment in the campaign is a close-up on each one of them. The first two films see The Believer attempting an ambitious overhead kick on the five-a-side pitch, whilst Mr Brightside doesn't let a bad bet ruin a good night out. The Mr Brightside film is supported by a 'Bet Responsibly' message, the first brand in the category to take a strong stance on the issue of responsible betting.

Blue Hive: Ford Mustang 'The Road Awaits'

Brand: Ford MustangTitle(s): The Road AwaitsAgency: Blue Hive, London, UKAgency Website: http://thebluehive.com Executive Creative Director: Karin Onsager-BirchCreative Director: Steve ClarkeCopywriter / Art Director: Steve ClarkeArt Director: Vangelis ToliasAdditional Credits: Digital Creative Director: Richard LastProducer: Lindsay MoyesAssistant Producer: Alannah BrownPrint producer: Mark DoyleGroup Business Director: Fabio RuffetAccount Director: Ina FoelsterDigital Planning Partner: Jenny KimmerichSocial Media Marketing Manager: Fabrizio RinaldiProduction Company: B-ReelDirector: Filip TellanderProducer: Jess EnsorExecutive Producer: Trine PillaySound Designer: Gary Turnbull at GCRSPublished: May 2014

Havas Worldwide: Loveflutter 'Bye Bye Boring Dating'

Brand: Loveflutter Title(s): Bye Bye Boring DatingAgency: Havas WorldwideAgency Website: http://www.havasworldwide.co.uk/Creative Director: Christian SewellPhotographer: Alan PowdrillAdditional Credits: Project Manager: Kate BlumerPhotographers Agent: VuePublished: May 2014

Sell! Sell!: Fentimans 'The original adult soft drink'

Brand: FentimansTitle(s): The original adult soft drinkAgency: Sell! Sell! Agency Website: http://www.sellsell.co.uk/Additional Credits: Director: Fern BerresfordProduction Design: Mark DentonProduction Company: Coy! at Short FilmsDirector Of Photography: Chris SabogalEditor: James Rosen / SpeadePost Production: RushesMusic: Simon Bass / Pure Soho Published: May 2014

VCCP: The O2 'Up at The O2'

Brand: The O2Title(s): Up at The O2Agency: VCCPAgency Website: http://www.vccp.com/Creative Director: Marcus WoolcottArt Director: Ben Ducker, Marcus WoolcottCopywriter: Sam WhighamIllustrator: Mads BergPublished: May 2014

SomeOne: Sofa.com 'Your Sofa. Your Rules'

Brand: Sofa.comTitle(s): Your Sofa. Your RulesHeadline and copy text (in English): I designed it for...Agency: SomeOne, London, UKAgency website: http://www.SomeOneInLondon.comCreative Director: Simon ManchippArt Director: Laura HusseyCopywriter: Andrew Lloyd JonesIllustrator: Karl RandallPhotographer: Sorted.netAdditional credits: Producer: Rosie ConnorsPublished: May 2014Short rationale (optional): No one knows sofa.com like Arlo. He’s pretty much fitted out his Brooklyn loft with furniture from the website. In the new advertising promoting the New York store, he shares some of his learnings.

Leo Burnett: McDonald's 'Post Boy'

Brand: McDonald’sTitle(s): Post BoyAgency: Leo BurnettAgency Website: www.leoburnett.co.ukExecutive Creative Director: Justin TindallCreative Director: Richard Robinson, Graham LakelandCopywriter/ Art Director: Phillip Deacon, Sabina Kelly, Caroline RawlingsAdditional Credits: Planner: Lorna Burt, Faye GilmanMedia agency: OMD UKTV Producer: Michelle HopkinsProduction Company: SonnyDirector: Tony BarryEditor: Sam Sneade / SpeadePost-production: MPCAudio post-production: Arron Reynolds / Wave StudiosPublished: May 2014

Dan Jobson Creative: Four Families brand refresh

Brand: Four Families Title(s): Brand RefreshAgency: Dan Jobson CreativeAgency Website: http://danjobson.com/Published: 2014Short Rationale (optional): Designed by Dan Jobson Creative, Basford Brand’s wanted to refresh their Filigree blinds fabric range to better reflect the company’s inherent design, passion and craftsmanship – Four Families. The driving force behind the project was to provide the blind fabric market, often consider “plain” or “boring” with something original and stylish.

Big Communications: Cadbury '#FreezetheJoy

Brand: Cadbury Dairy Milk Ice CreamTitle(s): #FreezetheJoyAgency: Big Communications, Leicester, UKAgency website: http://www.bigcommunications.co.uk/Creative Director: Dylan BoggArt Director: Tim JonesCopywriter: James CrossDirector: Guy SoulsbyProducer: Amanda LowitProduction Company: The TV Production OfficeAdditional credits: Mark Dimech Published: May 2014Short Rationale (optional): British summer ruined by rain? Pah!Nothing can get in the way of the joy you feel when eating a Cadbury Dairy Milk Ice Cream! And as Simon begins to eat his, it triggers him to spontaneously embark on an exuberant dance along the seafront promenade to his waiting family. #FreezeTheJoy

18 Feet & Rising: Nando's 'Wing Roulette'

Brand: Nando's Agency: 18 Feet & Rising, UKAgency Website: http://www.18feet.com/Creative: Anna CarpenAccount Director: Andrew BarnardAgency Producer: Greg HemesPhotographer: Kezia TanIllustrator: Anna CarpenAdditional Credits: Director/ Production Co: Marquis of Hawaii / Riff RaffProducers: Matthew Fone, Sonya Sier / Riff RaffEditor: Art Jones / Work PostPost Production: FinishSound Design: ProdigiousDoP: Sam GoldiePublished: May 2014

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