AHH! CocaCola turns its big advertising splash over to the young ones
Coca-Cola breaks new ground with a TV commercial this week entitled “This is AHH”-comprised almost entirely of short video clips made by their young fans.
The spot, produced by Wieden + Kennedy will have its premiere during Wednesday's season finale of American Idol.
A few months ago Coke asked teens to submit short video clips sharing what it feels like when they take a sip of Coke. The best clips, they were told, would be featured in a national Coca-Cola TV ad. And this is it.
As Coke put it, “ AHH is that indescribable feeling you get from a sip of Coke. We asked our fans to show us their best interpretation of AHH for a chance to be in a national commercial, and it turns out "AHH" feels a little something like this. We had no idea. “
Coke got 400 entries and chose 40 for the final cut, Adweek reports. The clips in the ad come from all over the world—from Brazil to Salt Lake City to Jacksonville, Florida.
The spot, titled "This Is AHH," will air this week on teen-focused networks including The CW, MTV and Adult Swim. It's part of a teen campaign called "The AHH Effect," now in its second year.
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