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By The Drum Team, Editorial

May 20, 2014 | 1 min read

If the Currys / PC World ads haven't got men surreptitiously ordering curved screen TVs in order to watch the World Cup in style, this spot should provide them with a legitimate excuse. A father and his son discover themselves in a gladiatorial arena where adversaries are squaring up to each other tensely, waiting to see what sign the emperor gives.

Creative Agency: CHI&Partners

ECD: Jonathan Burley

Creative: Monty Verdi / Micky Tudor

Account Team: Gary Simmons / Ryan Colet

Planner: Anthony Cox / Oli Egan

TV Producer: Matt Cresswell

Film Production: Park Pictures

Director: Nathan Price

Producer: Claris Harvey

Executive Producer: Stephen Brierley

Photography: Ginny Loane

Editor: Paul Hardcastle / Jonno Woodford-Robinson @ Trim / Fusspot

VFX: MPC

Sound Design: Sam Ashwell @ 750MPH

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